Content marketing is more than just creating and sharing content. It's about creating value and building relationships with your ideal clients.

A lot of businesses focus on just "getting something up"  rather than posting something awesome. They think people will start buying if they just talk about how great they are. But, honestly, that's not how it works.

You might hear some folks say "Just copy your competitors," "Buy this template," or even "The algorithm's changed, jump ship to a new platform."

To get more customers, you need to solve more problems

So, here's the real deal on how to figure out what problems your clients are actually searching for online – no tricks, just the tools the pros use to get into the minds of their audience.

13 Secrets to Audience-Approved Content

1. Answer the Public

Think of it as the magic crystal ball of internet searches. Pop in a word or phrase, and bam! You see what the world's curious about in your niche. It's a paid tool, but hey, you get two free searches daily.

2. Answer Socrates

The laid-back cousin of Answer the Public. It gives you a straightforward list of what people are asking online, no frills attached.

3. Facebook Groups

These are like treasure chests for content ideas. Jump into groups related to your field, use the search bar, and discover what people need help with or are talking about.

Search for keywords like:

• Help
• Need
• Advice
• How do I
• Recommend

4. YouTube Channels

Scope out your competition's most popular videos. What are people loving? Read the comments for extra insights.

5. Newsletters

Subscribe to those from your competitors or others in your field. What topics are hot? Any reviews worth noting? 

6. Google Trends

This user-friendly tool lets you catch the wave of what's trending with your audience, so you're not just guessing what they'll like.

7. Reviews

Check out social media, Amazon, Google – you name it. What are people raving or ranting about?

8. Reddit and Quora

Despite their rep for being tough crowds, they're goldmines for content ideas. Just search for relevant keywords.

9. Magazine Covers

Look up your customers' favourite magazines. Those cover headlines? Gold. Think about how you can adapt those hooks for your audience.

10. Podcast and Webinar

Great for deep dives into your audience's favourite topics. Check out the popular ones in your niche.

11. Industry News Sites and Blogs

Keeping up with the latest trends can spark ideas for timely, relevant content.

12. Interviews with Industry Experts

These can offer fresh perspectives and insights, inspiring content that truly resonates.

13. Customer Surveys and Feedback

When in doubt, go straight to the source. Ask your customers what they're curious about or struggling with.

And there you have it—your blueprint for creating content that resonates with and truly engages your audience. But before you dive into crafting your next masterpiece, there's one more crucial step: organizing your treasure trove of ideas. Whether you use Google Sheets, Airtable, or Notion, keeping track of all your brilliant content ideas in a dedicated document is a game-changer.

Creating a bank of audience-approved ideas not only saves you from the dreaded blank screen syndrome but also streamlines your content creation process.Imagine never having to wonder what to post next because you've got a whole arsenal of topics your audience loves right at your fingertips.

As you start to roll out content that hits the mark, you'll notice something remarkable—an uptick in engagement and sales.That's right, by speaking directly to what your audience craves, you're not just filling space you're building connections, driving interest, and opening the door to more conversions.

So, let's recap: Uncover those gold nugget ideas with our13 strategies,organize them like a pro, andwatch as your content not only reaches but genuinely connects with your audience, boosting your engagement and sales along the way.

Here's to your content marketing success! 🚀