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You're Not Burnt Out, You're Bored: The Truth About Social Media Overwhelm overwhelmed-entrepreneurs social media overwhelm

You're doing everything "right," so why does it feel so wrong?

Let's get one thing straight: this isn't your fault.

You're not lazy. You're not a bad business owner. You're not "bad at social media....

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Why Social Media Feels Overwhelming (And How to Fix It) overwhelmed-entrepreneurs social media overwhelm

If social media feels overwhelming, it’s not because you’re lazy or bad at it.

It’s because the advice you’ve been fed is garbage.

Every time someone shoves “just post more consistently” down your t...

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Learn from Competitors Without the Comparison Trap strategic marketing

You're scrolling through your social media feed, and there it is again – another post from your competitor showing their latest success.

Their bright pictures, glowing customer reviews, and cool new ...

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Why Your Customers Don't Understand What You Do (And How to Fix It) marketing foundations

You're offering incredible products or services, but you're missing out if people don’t associate your name with a specific solution. 

When I started my business in 2014, I focused on helping busines...

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"Why Perfectionism Is Killing Your Marketing (And What to Do Instead) social media overwhelm

I get it—you’re an overachiever who doesn’t want to look stupid. You might worry that trying something new and failing will make you look unprofessional or inexperienced. But here’s the thing: if you ...

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The Difference Between Marketing to Consumers and Businesses marketing foundations

I recently led a "How to Create a Clear Marketing Message" workshop for the Women in Business NB Entrepreneurship 101 program. This two-hour session was designed to help women clarify their messaging ...

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