As a business owner, you have a lot on your plate. From managing daily operations to handling employee schedules, finding time to focus on marketing your business can be challenging. 

However, not paying attention to your marketing efforts can lead to declining sales and profits, so staying on top of your marketing game is important. 

Use these tips to stay on top of marketing, even when you're busy. 

Set Your Priorities 

You know you'll launch a course/webinar/product on a certain day. In that case, your marketing strategy should focus on promoting that thing across all of your platforms. 
     > What social media posts do you need to create? Emails? Blogs? 
     > Do you have affiliates that will help you promote it so you can plan to share their content? 
     > Can you share behind the scenes leading up to the launch?

When you start to list everything you need for that launch, you have a list of your real priorities and can start checking things off. 

Batch Your Content

Finding time in your schedule to batch content is very beneficial. Commit to setting aside a few hours to produce additional content. Write a few emails, create other social media posts, and organize your website content.  

When I write any long-form content, whether an email or a blog post, I like to think about what kind of social media posts I can make that also support the idea I'm trying to share. 

People need to see something 7-8 times before they recognize it, so taking the time to create those additional posts gives me something to post on the days I'm frazzled. 

Repurpose Your Content

Take some time and go back through your analytics and reshare your top-performing social media posts. 
     > Can you write a different caption?
     > Change the image?
     > Talk about how it's still relevant now, even months later.

Again, look at your website analytics and email stats and find those top-performing blog posts. You build on those topics, turn them into social, or update them with new information.

You've already put a lot of work into creating content, so use it more than once. 

Schedule 

Once your posts are complete, you can use a content scheduler to schedule those posts. Some people have noticed a lower reach when using a scheduler. But if the choice is between lower reach (scheduled post) and no reach (no post), I would choose the reduced reach. 

Whether you schedule your posts or not, you must be engaging with your audience. Maintaining that interaction with your audience is important and will keep them engaged. 

Outsourcing

There is nothing wrong with hiring someone to do it for you. Having a social media manager or a virtual assistant is a blessing. Once they are familiar with your brand voice and understand the type of content you share, you can focus on the things that need your attention. It gives you peace of mind knowing your posts will be there weekly. 

I recommend creating a system to review any content before it's published to ensure it is up to your standard. It's important to make sure that it represents your brand; otherwise, it will confuse your audience, and we don't want that!

All in all, don't overthink when it comes to marketing your own business. Make sure your lead magnet(s) are in place so you can track new leads. Pushing marketing off to the side marketing will result in slower periods, and you don't want that to happen. Having a waitlist of people who are ready to buy your product/service is the type of problem we all aim to have. 

It's hard to juggle it all, but with a bit of pre-planning or outsourcing, you'll be able to do it all!