What if the success of your Facebook page was based on how you felt about it? 

Sounds crazy right? 

You are probably thinking "I would feel better about it if my posts were getting more reach, people were engaging, and if I was making actual sales"

The way you are showing up online influences your customers. Your energy comes through on your Facebook page (and everywhere you are marketing your business) and we know this because some pages make us feel really good and we like to hang out there and then other pages just feel scammy.

If you experience any of these thoughts, they might be affecting your business page:

• Facebook is dead, maybe I should switch platforms
• The algorithm just won't show my content
• No one will ever buy this
• Selling is bad
• You feel like your too salesy so you only provide value
• You are copying others instead of being authentic
• No one believes in me
• I can't use Facebook to sell to strangers
• I'm not techy enough
• Who am I to do be doing this
• My friends and family will support me and spread the word

Listen we all are riddled in self-doubt, even the most brilliant thinkers in the world,  but that means we need to show up consistently until that feeling goes away. When you are learning any new skill it's rarely easy. 

You need to decide how you want your customers to feel when they come to your page. 

We all have the same basic emotional desires-- to feel accepted, loved, safe and happy. What kind of content can you deliver to evoke these types of emotions to your followers?

It's not even about the actual product or service you offer. It is about how that product and service can make them feel. If you sell makeup your followers want to feel confident and beautiful. If you sell fitness products again they want to feel confident, strong, and healthy. Clothing - confident, stylish, and comfortable. 

Maybe you sell coffee- coffee for me is a happy thing. Coffee is about bonding to me. I drink it with my girlfriends, my husband, and other family members. It's a social thing. Starbucks doesn't say drink coffee it tastes good. No, they give me an experience that makes me think it's luxurious.  

They send me regular surveys questioning me about my experience. They make me feel like they value my input- not just with the experience but also with my beverage since I can customize it. They make me feel like what I want matters. 

Now my mother cringes when she sees me spend over $6 on a coffee but it makes me happy so it's worth it to me. Now, Booster Juice makes her happy and I don't judge her. We are all emotional buyers.  

Once customers begin to buy into and enjoy the emotion you are selling, they will want more. This places a great deal of responsibility on us to deliver more and more happiness.  

Yes, we all need things, but these emotions are what drive our thoughts, decisions, and behaviours. Emotions drive our purchasing patterns and buying power.

The options are endless when you sell and share from an emotional standpoint, not a tangible good.  

So how do you need to show up and sell to your future clients emotionally?

You need to understand where they are at. What are their biggest goals as well as their biggest challenges? How will they feel when you solve their issue? What other things are they interested in?  

The last thing you want is to create a Facebook page that is all about selling them a product. If you only post about your product then you are going to lose their attention FAST. 

Marketing, in general, is a giant study of discovering what people like or don't like. Facebook makes it so much easier to obtain this information quickly and then apply it to your message. 

Think back to when you met your significant other and the excitement you felt when they call or text. That is the same level of excitement you want to feel about your Facebook page. 

I love meeting new people on my Facebook page and be able to help solve a problem in their life or business. In full transparency, I will tell you that 95% -97% of them don't buy from me and that is ok. Who knows who they might give my name to in the future or when they will decide to take their business to the next level and need my expertise. 

When people come to my page I want them to feel supported, encouraged, and inspired and none of that has anything to do with selling a Facebook course. 

I encourage you to write down the emotions you want your followers to feel on a Post-It note and place it close to your computer as a reminder. That way when you write your posts you will be able to check-in and see if it evokes one of those feelings. 

Creating brand consistency in your business is the key to your success.