As entrepreneurs, we often feel overwhelmed by the constant pressure to create engaging content. You may find yourself doubting if your posts are good enough or if they’ll even get noticed. It’s a common theme with our clients, and it can be really frustrating.

We want to help keep you updated so you can save time. Instagram has released new features that you need to keep in mind when creating content. These updates are designed to help you connect with your audience and increase your reach. Let’s dive into how these updates can transform your Instagram experience and help you feel more confident in your content.

1. The Most Important Type of Engagement on IG

DM shares. DM shares are a crucial ranking signal because they help people feel connected and tell the algorithm that your content is worth sharing. Here are a few shareable themes that we often see working wonders for creators:

The Gift 🎁

Think: "This is your kind of thing."
This content shows your audience you're thinking of them. It's like giving a little gift through your posts.

The Mirror 🪞

Think: "This is so us!"
Make relatable content that reflects your relationship with your audience. These are the posts they love to share with friends.

The Idea 💡

Think: "Have you seen this?"
Share news or behind-the-scenes content that's exciting and talk-worthy.

The Gossip 👀

Think: "Have you seen this?"
Share content that's ripe for discussion or juicy tidbits from creators, celebs, and beyond. It's the behind-the-scenes look or breaking news that your audience loves to talk about.

The Mood ✨

Think: "That’s our vibe!"
Create content that connects people through a shared feeling or mood. These posts can change the conversation and create a shared experience.

2. Find a Spark of Inspiration

By tapping ‘Inspiration’ in your Professional Dashboard menu you’ll find ideas tailored to you and what your followers are loving. Check out reels that are popular with your audience and bookmark trending songs & audio clips to use in your next piece of content.

3. Make Your Own Unique Audio

You can now add up to 20 tracks to a single reel! You can also line up the audio with things like text, stickers, and clips while you're editing in the app.

When you add multiple tracks, you'll create your own unique audio mix that will be credited to you. This means as you find new ways to express yourself with audio, your fans can save and reuse your mixes!

4. New Notes Feature Rolling Out

You can now add Notes to posts and reels to connect with friends over content you're both seeing. To leave a note on a post or reel, tap the paper plane icon, tap 'Add note,' and then choose either followers you follow back or Close Friends!

I personally don't have this feature on my phone yet, so the update may not have rolled out to all users yet.

Embracing these new Instagram features can help you break through the noise and connect more authentically with your audience. As an entrepreneur, your time is precious, and staying ahead with the latest tools can make all the difference. These updates are here to support you in creating content that resonates, engages, and inspires your followers.

Remember, you're not just building a business; you're building a community. Use these features to share your story, foster deeper connections, and watch your engagement grow. Your journey to a more confident and impactful Instagram presence starts now.