I have been interested in entrepreneurship for a long time.

And over the past 12 years, I have come across a lot of strong opinions about entrepreneurship that, at first I agreed with, and then the more I learned and educated myself the more I disagreed with. Until eventually, I reached a point where I felt like the only reason these beliefs had become mainstream and commonly accepted was because “a lot of other people” agreed with them too.

So, I have some controversial opinions I’d like to share on entrepreneurship after countless hours immersing myself in the subject:

 
Your purpose isn’t as important as you think 

I’m not saying that having a purpose isn’t necessary.

I’m just saying that if your purpose doesn’t align with your ideal clients' purpose, it’s basically useless. It's there to drive you and keep you motivated but your customers don't care about it at all.

 
The hustle culture is a myth

Contrary to popular belief, the idea that you need to hustle 24/7 is a myth.

• I've seen entrepreneurs burn out.
• I've seen businesses collapse because the owner was too worn out to keep going.
• I've seen relationships suffer because of too much 'hustling'.

The hustle culture is a fast track to burnout, not success.

 
Stop following the crowd 

“Most people” do what “most people” do.

Which leads to…

• Failure in 20% of small businesses in the first year.
• Failure in 50% of small businesses within five years.
• Failure in 70% of small businesses by the tenth year.

Clearly, what “most people do” doesn’t work.

So do something else.

 
Avoiding risk is a giant mistake

99% of the time, this is a giant mistake.

Instead, consider a new approach to achieving success without falling into the risk-avoidance trap.

• Embrace uncertainty: See it as an opportunity for growth and innovation.
• Make informed decisions: Use data and market insights to guide your actions, reducing the potential for poor outcomes.
• Learn and Adapt: Understand that failures are lessons, not catastrophes. Use them to adapt and improve your strategies. 

 
Pursuing growth for growth’s sake is a silly goal

Because it often leads to unsustainability and loss of focus.

A sustainable, profitable business is a better pursuit in life.

• It provides financial security
• It offers a balanced lifestyle
• It gives you the ability to make a positive impact on your customers’ lives

As you continue to carve your own path in entrepreneurship, it's about defining your unique brand message and connecting with your ideal customer. Don't be afraid to stand out and differentiate yourself in the market.

I invite you to consider: What are some controversial opinions you hold about entrepreneurship? Remember, these unique perspectives are what sets you apart. So, don't shy away from them, embrace them, and let them guide you on your entrepreneurial journey.